Yahoo, which is now officially aÂ technology company, justannouncedÂ a Google-like spring cleaning campaign. Just like Larry PageÂ startedÂ shutting down a number of under-performing Google properties when he took over from Eric Schmidt, Yahooâs new CEO Marissa Mayer is also in the process of shutting down a number of smaller Yahoo properties. According to todayâs announcement, Yahoo will shut down itsÂ BlackBerry app,Â Avatars,Â App Search,Sports IQÂ and its Message Boards website on April 1st. In addition, itâs ending support for theÂ Yahoo Updates APIÂ on April 16th.
While it is shutting down the Message Boards website, individual message boards on sites like Yahoo! Finance and Yahoo! Fantasy Sports will remain active. BlackBerry users will be able to continue to use the app, but it wonât be made available for download after April 1st.
If you have no idea what all of these products are, you are probably not alone.Â Yahoo Avatars, for example, as the name implies, allowed you to build you own avatar and then export it to Facebook and Twitter.
This is Yahooâs second round of closures, following the demise of a number of Yahoo Messenger featuresÂ at the end of last year.
Yahoo Clues, which never made it out of beta, let you analyze search trends and features riveting content like aÂ Top Trends leaderboardÂ that told you who todayâs most popular celebrities are.
Virtually all of the other products Yahoo is shutting down were similarly underused, so chances are there wonât be a major outcry over todayâs closures.
As Yahoo EVP of Platforms Jay Rossiter notes in the announcement, the company is making these changes â in an effort to sharpen our focus. By continuing to home in on our core products and experiences, weâll be able to make our existing products the very best they can be.â
Here is Yahooâs full list of products that will get the ax next month:
Effective April 1, 2013, we will no longer support Yahoo! Avatars across our properties. If you like your existing avatar and want to keep it, please go to theÂ Avatars download page, pick a picture size and format, and click the appropriate download button. Similarly, if you want to edit your avatar, you can download the image and then use a photo editing service of your preference. If you want to continue using your avatar with our products, go toYahoo! ProfileÂ and upload the avatar you downloaded. For more details, please clickÂ here. Additionally effective April 1, we will no longer support the Avatars YQL table.
Yahoo! app for BlackBerry
Effective April 1, 2013, the Yahoo! app for BlackBerry will no longer be available for download. For those of you who have already downloaded the app, you can continue to use it but it will no longer be actively supported.
Yahoo! Clues (beta)
Effective April 1, 2013, Yahoo! Clues (beta) will shut down.
Yahoo! App SearchÂ
Effective April 1, 2013, Yahoo! App Search will shut down.
Yahoo! Sports IQÂ
Effective April 1, 2013, Yahoo! Sports IQ will shut down. Your final lifetime Sports IQ score and rank will be automatically transferred to and preserved within your Yahoo! Fantasy Profile.
Yahoo! Message Boards website
Effective April 1, 2013, the Yahoo! Message Boards website will shut down. Our message boards on individual properties (like Yahoo! Finance andÂ Yahoo! Fantasy Sports) will remain active. We also encourage you to ask and answer questions onÂ Yahoo! Answers, and discuss issues in the comments section onÂ Yahoo! News.
Yahoo! Updates API
As of April 16, 2013, we will no longer support the Yahoo! Updates API.