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Watch out NORAD: Here comes Google’s new Santa Tracker

The company has been tracking Santa via Google Earth for years, but now has a Web site dedicated to telling children all over the world where he is on December 24.

Google’s Santa Tracker will kick into gear in four days.

Google has announced a new way for children around the world to track Santa next week.

The appropriately named Santa Tracker was developed by Google Maps engineers who developed a new route algorithm that will let users track Santa’s journey on a special page the search giant has set up. The tracking won’t begin until 2 a.m. PST on Christmas Eve.

Until then, Google has set up an interactive Santa’s Village page, offering everything from a tool that lets users send a call or message from Santa to a game centered on the jolly old man. The company has also launched an extension for the Chrome browser and an Android app to make it easier to track Santa.

Google has been tracking Santa via Google Earth since 2004. This is the first time the company has launched a broader Santa Tracker tool that competes with NORAD’s perennial favorite.

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