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Point brings augmented reality ads to your phone, now with interactive videos

This morning brings a revamped augmented reality app to the scene known as Point. Before today, the software was known as IntARact, but along with the new name, users will now find the ability to interact with videos — a neat trick for an app that was previously limited to print ads, logos and the like. At its core, Point allows advertisers to engage their audiences by turning run-of-the-mill ads into interactive experiences. To get your toes wet with this new offering, you’ll need to stumble upon a Point-enabled bit of media and have the app installed on your smartphone. The Point AR browser is available for Android, BlackBerry, iOS, Symbian and Windows Phone, which you can find by entering “Pointart” into the search field of your phone’s app market. If you’re curious to see a few Point-enabled sample ads, just grab the app and hit up the IntARact link below.

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