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iPad Mini to hurt sales of Windows 8 devices, says analyst

Apple’s diminutive new tablet will take a bite out of sales of new Windows 8 devices this holiday season, says Sterne Agee’s Shaw Wu.

The iPad Mini will cause major agita for Windows 8 device makers, according to Sterne Agee analyst Shaw Wu.

In an investor’s note picked up by AppleInsider, Wu said that the iPad’s main rivals are not 7-inch Android tablets, as other analysts have asserted, but rather PCs and Windows 8 itself.

“We continue to believe iPad Mini is the competition’s worst nightmare and will likely slow down adoption of competitor tablets,” Wu said in the note, according to AppleInsider. “In particular, we believe this could end up being a very tough holiday season for Windows 8.”

The analyst expects the Mini’s $329 price tag to tempt buyers away from some of the new Windows 8 devices. As one example, he cited Microsoft’s $599 Surface RT tablet, which he called “arguably overpriced.” Some Apple watchers believe the iPad Mini itself is overpriced compared with other 7-inch tablets. But Wu feels that Apple is following its usual strategy of offering “high quality at a reasonable price.”

The iPad Mini and the 4th generation iPad reach consumers throughout 34 different countries today, including the U.S., the U.K., Canada, Italy, Japan, Korea, and Hong Kong.

iPad Mini units were available through pre-orders on Apple’s Web site starting a week ago but quickly sold out. Apple currently shows a wait time of two weeks for the Wi-Fi-only version. The Wi-Fi + cellular edition will be available in mid-November.

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