There’s apparently over 300 million people on Instagram – and they’re really sharing those photos: to the tune of 70 million stills and videos every day. The user count puts itabove Twitter, although it’s still far behind the number using Facebook — which, well, owns Instagram. In the last year, it’s added a People tab to showcase notable accounts, while Instagram’s spin-off video app, the addictive Hyperlapse, also launched in August — giving a better reason to post videos. While it might have reached a new user milestone, Instagram’s now attempting to hack away at that number: you might have noticed a little notification inside the app saying that the team was purging spam accounts – warning, your follower count may drop. Meanwhile, celebrities, brands and other well-monied types are being granted with verified badges starting today. Apparently, Mat Smith The Brand still needs some work.