FILED UNDER ,

Google has customized results for Obama, but not Romney

After Web users search for “Obama,” they find modified results tailored to that search when they look up information about topics such as Iran or Medicare.

Google isn’t treating searches related to Presidential candidates fairly, a new report charges.

The Wall Street Journal reported yesterday that it commissioned a study on the way in which search results related to President Barack Obama and Mitt Romney are displayed on Google. The study found that when users search for “Obama” or “Romney,” Google displays standard results. Future searches, however, are treated differently.

For example, the Journal tried search for topics ranging from Iran to Medicare. Those folks that had already searched for “Obama” found that their results were customized to relate in some way to the president. Searches on those topics yielded no such customizations for Romney seekers.

Google has, of course, used personalization in its search results for a long time. And although it’s personalizing results for Obama searchers, the results did not necessarily show a political leaning towards one candidate or another. Indeed, those who searched for “Iran” would see results that contained mention of both Obama and Iran displaying both laudatory and negative pages.

Still, in a politically charged environment that has hit a tipping point with one day until the election, such differences have caught the attention of folks on both sides.

For its part, Google told the Journal that its sole desire to is to “get users the best answers as fast as possible.” The company went on to say that the Obama customization is the result of more people searching for “Obama” and then one of the political topics.

Please share your comments on  our Facebook page and also follow me on Twitter and Google+
Follow Me on Pinterest

DISCUSS 0

Leave a Reply