Buy gifts from Facebook on your mobile device

Select users of Facebook’s Android app can now buy gifts from Facebook directly from their mobile devices.

Facebook Gifts has gone mobile. Users of the social network’s Android app may notice birthday or celebration alerts popping up on top of their newsfeeds with a link to buy gifts.

The addition, first noticed by TechCrunch, lets users click through a link to Facebook’s gifting service. It’s available through Android, and will be arriving on iOS in the coming weeks, according to a Facebook representative. For now, iOS users will also be able to see the notifications up top, but they won’t be able to click through to purchase gifts.

As with the Facebook Gifts rollout on the Web, the mobile version is available only to those who are included in the original test group, so not everyone is going to be able to use it. There’s still no word from Facebook on when the rest of the network will get to try out the gifts service.

The alerts, like Facebook’s ads, will mingle with users’ other newsfeed posts.

It’s another way for Facebook to raise more mobile dollars — something it needs to do to keep investors happy. Facebook, like other online companies, is recognizing the rapid growth of mobile as users shift away from desktops.

Out of Facebook’s roughly 1 billion monthly users, 600 million used Facebook mobile products in the month of September, according to the social network.

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  1. Facebook earnings slightly above Wall Street estimates | GADGETNUZ

    […] the effectiveness of its ads. Even as Facebook is taking steps into new areas — such as Facebook Gifts and Facebook Offers – for now it’s almost entirely an ad business. There are high […]

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