Apple prepping a less-expensive iPhone, WSJ reports — again

Following Digitimes, of all places, the Wall Street Journal reports that Apple is working on a less-expensive iPhone and could launch it later this year. Which is pretty much what the WSJ also reported… two years ago.

Maybe Apple really is developing a low-cost version of its flagship iPhone. Or maybe the Wall Street Journal is just recycling old rumors.

Following a rumor floated this morning by the less-than-reliable Taiwanese site Digitimes, the Wall Street Journal now reports that Apple could launch a cheaper iPhone — presumably aimed at the developing world — as early as this year.

The WSJ story is a fairly bare-bones affair. Reporter Jessica Lessin notes that Apple has “explored such a device for years,” but writes that “the plan has been progressing” and cites one unnamed source, purportedly briefed on the matter, who claims the phone could launch by year-end. The one new detail here is that the cheaper iPhone would have a plastic shell made of polycarbonate plastic.

Lessin also helpfully notes that Apple “could decide not to move forward with the device.” Which is sort of a helpful tidbit for readers, given that her WSJ colleagues reported a very similar cheaper-iPhone story… almost a full two years ago. (H/t to Gizmodo’s Brian Barrett.)

More to come

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